02.

Research & Metrics

As our methodologies evolved, we stood up various research initiatives that uncovered valuable insights into user expectations, viewing habits, preferences and more. These insights would inform features & improvements over the next six years.

Tennis Channel subscriptions surged by 250% from 2017 to 2023

03.

Roku, tvOS, FireTV & Tizen

Creating a seamless experience across each device is a challenge. Six years ago streaming technology was relatively new. I led the team in exploring each of the platform nuances. From the operating system, to remote-type, to way-finding, each has its own set of distinct design constraints. We adapted the design to create a consistent experience across each.

04.

iOS & Android

Because Tennis Channel is a connected tv-first experience, we strove to keep the navigation layers/user experience as seamless as possible.

05.

Content Management System

In 2022 we had upwards of 20 mixed linear feeds at a given time along with 4000 + live matches. Creating a comprehensive system for producers to work efficiently and manage mass amounts of video on a given day was a rewarding challenge.

06.

Design System & Style Guide

Housed in Figma, the guide not only spelled out core styles, it worked as a component system accessible to multiple developers and designers on the team.