Your software needs to work for real people solving real problems. I specialize in creating SaaS applications that users actually want to use, combining strategic thinking with hands-on execution. From initial concept through market launch, I help you balance business objectives with customer needs.
My approach focuses on reducing complexity while maintaining functionality. Whether you're building your first product or scaling an existing platform, I bring the experience of designing systems that serve millions of users daily.
Mobile isn't just desktop shrunk down—it's a fundamentally different way people interact with technology. I design iOS and Android applications that feel native to each platform while maintaining brand consistency.
Recent work includes leading the design and launch of RISExSHINE for Electronic Arts—an interactive learning platform that gamifies personal development.
I've designed streaming platforms and connected TV applications that reach millions of viewers, including multi-platform systems serving 300+ PBS stations nationwide.
From remote-friendly navigation to content discovery that keeps viewers engaged, I understand the unique challenges of designing for the big screen.
Running your own agency means wearing multiple hats. Design shouldn't be one of them if it's not your core strength. I partner with Seattle-area development agencies as a fractional design lead, providing strategic direction and hands-on execution for client projects.
Through partnerships with multiple Seattle-area agencies, I've seen firsthand how strategic design collaboration elevates both project outcomes and client relationships. I integrate seamlessly with your team and adapt to your project timelines and communication styles.
Sometimes you need someone who's been there before. I bring two decades of entrepreneurial insight to help you navigate the intersection of business goals, customer needs, and technical constraints.
Whether you need strategic direction for a new product initiative or tactical support to get a project across the finish line, I adapt my role to your immediate needs. The goal is always the same: turn your vision into something people will actually use and your business can scale.
From Capitol Hill startups to Bellevue enterprises, I understand the Pacific Northwest tech landscape. The constraints are real - timeline, budget, technical feasibility - and the best design solutions work within those realities, not despite them.
I seamlessly integrate with engineering, product, and leadership teams. My collaborative approach means you get a design partner who thinks holistically about your business, not just someone who makes things look pretty.
Let's explore how strategic design can accelerate your product goals. I'm currently accepting new fractional design projects.
Vincent Dean
